How to Get More Traffic to Your Blog Without a Ton of Extra Effort
There’s a reason why good blogs are sometimes called “platform.” Not soapbox, not journal, not diary. Platform. In politics, a politician’s platform are the principles and ideas they market to the...
View Article3 Rules for Clickable Banner Ads (& One Tip to Turbo-boost Results)
Banner blindness isn’t a myth. But it doesn’t just apply to banners. People are bombarded by advertising everywhere they go. They aren’t just blind to banner ads. They ignore most every sales message...
View Article5 Common-Sense Conversion Tactics Even Newbies Can Master
Every time a conversation veers towards improving website conversions, people whip out their website optimizer tools and get to work on web elements, title tags, better copy, and so on. There’s just...
View ArticleHow to Leverage Remarketing and Retargeting for Higher Conversions
Everyone deserves a second chance, and remarketing (also called retargeting) is your chance to get your business back in front of your customers’ eyes no matter where they go after they’ve visited your...
View Article3 Advanced Conversion Tips We Learned from the 2014 Holiday Season
Everyone knows that the holiday season is the busiest ecommerce time of the year. Beginning on Black Friday, running through Cyber Monday, and hurtling to the final days of December, shoppers eagerly...
View ArticleGetting Started with eCommerce Personalization
Fact: 97% of an online stores’ visitors will leave the website without buying. Most of them never visited the site before nor will ever get back again, which means there’s no second chance for a first...
View ArticleOptimizing Your Landing Pages for Different Sources of Traffic
Tyson Quick is the CEO of Instapage, a tool that lets website owners and marketers quickly build and split-test landing pages. So if you want to get better at optimizing your landing pages, you’re in...
View ArticleHow to Set Up Your First Retargeting Campaign
You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready...
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